As a record label, distributing music effectively is crucial for success in today's digital landscape. I'll guide you through the essential steps to get your artists' music onto major platforms and into listeners' hands.

First, you'll need to choose between two main distribution methods:

1. Direct distribution partnerships
2. Working with music aggregators

Most independent labels start with aggregators, as they provide easier access to multiple platforms simultaneously. Here are the key steps to begin distribution:

Select a Distribution Partner

Choose a reliable music distributor that offers:

- Competitive royalty rates
- Access to major streaming platforms
- Clear analytics and reporting
- Timely payments
- Quality customer support

Popular options include DistroKid, CD Baby, and TuneCore, each with their own pricing structures and features.

Prepare Your Releases

Before distribution, ensure you have:

- High-quality audio files (WAV format, 16-bit/44.1kHz minimum)
- Professional artwork (3000x3000 pixels minimum)
- Complete metadata (song titles, artist names, ISRC codes)
- Publishing information and rights documentation
- UPC codes for albums

Set Up Your Label Account

Create a professional account with your chosen distributor:

- Register your label name
- Set up banking information
- Establish your tax status
- Create sub-accounts for artists if needed

Plan Your Release Strategy

Develop a structured approach for each release:

- Set realistic release dates (allow 2-3 weeks for distribution)
- Choose target platforms strategically
- Plan marketing activities
- Coordinate with playlist pitching services
- Schedule promotional content

Monitor and Manage

After distribution, actively manage your releases by:

- Tracking performance across platforms
- Collecting and analyzing streaming data
- Managing royalty distributions
- Addressing technical issues promptly
- Updating metadata when necessary

Build Direct Relationships

As your label grows, consider:

- Developing direct relationships with major platforms
- Establishing relationships with playlist curators
- Creating partnership opportunities
- Exploring sync licensing deals

Stay Compliant

Maintain proper documentation:

- Keep detailed records of rights and agreements
- Update licensing information regularly
- Monitor copyright claims
- Handle mechanical royalties appropriately

Expanding Your Distribution

Consider additional distribution channels:

- Physical distribution (CDs, vinyl)
- Radio promotion services
- Sync licensing platforms
- International markets

Remember to regularly review your distribution strategy and adjust based on performance metrics and industry changes. Stay informed about new platforms and technologies that could benefit your label's distribution efforts.

Scale your operations gradually and focus on building strong relationships with both artists and platforms. This approach will help establish your label as a reliable partner in the music industry ecosystem.

By following these guidelines and maintaining professional standards, you'll create a solid foundation for your label's distribution strategy and future growth.

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