Sending a demo to record labels requires careful preparation and strategic approach. I'll guide you through the essential steps to maximize your chances of getting noticed.

First, ensure your demo is professionally produced and represents your best work. Record labels receive countless submissions daily, so quality is non-negotiable. Your demo should include 3-4 of your strongest tracks that best represent your style and artistic vision.

Before submitting anything, research thoroughly which labels align with your music genre and style. Focus on labels that work with artists similar to you, but not identical. Make a targeted list of 15-20 labels rather than sending your demo to hundreds randomly.

Here's what your demo package should include:

- 3-4 of your best tracks (WAV format preferred)
- Brief artist biography (150-200 words maximum)
- Professional press photo
- Links to your social media profiles
- Contact information
- Short, personalized message to the label

Most labels now prefer digital submissions through their website or specific email addresses. Never send unsolicited files through social media or personal email addresses. Always check each label's submission guidelines carefully - they often specify exactly how they want to receive demos.

When writing your email or submission message:

- Keep it brief and professional
- Address the recipient by name if possible
- Mention why you chose their label specifically
- Include streaming links (SoundCloud, Spotify) rather than attachments
- Don't oversell yourself or make grand claims

Follow-up is important but don't be pushy. If you haven't heard back after two weeks, one polite follow-up email is acceptable. Remember, many labels receive hundreds of demos weekly, so patience is essential.

Common mistakes to avoid:

- Sending unfinished or poor-quality recordings
- Mass emailing multiple labels in one go
- Writing long, unfocused emails
- Ignoring submission guidelines
- Following up too frequently or aggressively

Finally, continue creating and releasing music while you wait for responses. The best way to get a label's attention is often through building your own fanbase and creating buzz around your music independently.

Remember that rejection is common in this industry - even for talented artists. If a label declines your demo, take any feedback constructively and keep improving your craft. Success often comes to those who persist while continuously enhancing their art.

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