Wise Music Group Sells Education Division to Achieve Partners, Doubles Down on Music Publishing

Wise Music Group Sells Education Division to Achieve Partners, Doubles Down on Music Publishing

By Daniel Rosewood

January 17, 2025 at 08:00 AM

Achieve Partners has acquired Wise Music Group's digital education division, marking a significant move in the music education technology sector. The acquisition includes five key educational brands: MusicFirst, Charanga, Rising Software, Focus on Sound, and O-Generator.

The acquired platforms serve different aspects of music education:

  • MusicFirst provides classroom educational resources
  • Charanga offers a music-lessons platform used by over 70,000 teachers
  • Rising Software specializes in ear training and music theory
  • Focus on Sound delivers multimedia learning materials
  • O-Generator focuses on music composition

Musician using laptop and digital keyboard

Musician using laptop and digital keyboard

Achieve Partners plans to accelerate the development of all five brands while expanding their reach. The company aims to build a comprehensive education software platform for performing and visual arts, with a focus on addressing America's skills gap.

For Wise Music Group, this sale aligns with their strategic transformation to focus exclusively on music publishing. CEO Tomas Wise expressed confidence in Achieve Partners' stewardship of the education brands while emphasizing their commitment to strengthening their position as a leading independent publisher. The company currently owns or controls over 500,000 copyrights.

This acquisition follows a trend of increasing investment in music education technology, with companies like Conduction and Moombix securing funding in late 2024. The same year also saw collaborations between Billie Eilish and Yousician, as well as Sony Music's partnership with Duolingo for music lessons.

Billie Eilish singing at Fire Aid

Billie Eilish singing at Fire Aid

Drake holding a microphone

Drake holding a microphone

Related Articles

Previous Articles